With a dizzying number of art exhibits to view during Art Basel Miami Beach, an ambassador is almost a necessity to help pave the way through all the exhibits, parties and lectures. With so many amazingly gifted artists on display with truly outstanding pieces of contemporary artwork, it can be heartbreaking to think of the possibility that a gem might be missed. Even the most knowledgeable curators and collectors are on the hunt for a new discovery, but for the average or new collector, this art fair is even all the more daunting.
For guests staying at the overwhelmingly sumptuous and permanently art-clad Ritz-Carlton South Beach, it’s only natural that their home away from home should include an ambassador to the world of Art Basel. Noel Lanzas, concierge for over 15 years, offers his well-honed services for those needing some help navigating the fleeting opportunities during Art Basel. “He’s the best for this,” enthuses Jenni Greenspan, Public Relations manager for Ritz-Carlton South Beach. “Noel knows everything because he’s an artist himself and has an insider’s knowledge about the art world, plus he’s the perfect concierge!”
With the Art Ambassador’s help, patrons are led with kid gloves through the labyrinthian offerings at Art Basel. Lanzas has developed the “Art Basel Bible” – a comprehensive listing of every scheduled party, opening, showing, exhibit and installation associated with this art fair. Art Basel’s official catalogue is a hefty tome, rumoured to weigh in at six pounds – too massive in every sense for a single person to comprehend on their own. Lanzas will take all the information in this guide, throw in his personal opinion as an artist and local resident and refine it all with his professional touch as a world-class concierge and offer his guests the perfect itinerary to ensure their expectations are surpassed. In addition to a personalized itinerary, don’t forget to have Lanzas arrange for transportation as some of the locations (such as the Design District) are farther from the downtown and beach areas. He can also arrange for dinner reservations at top Miami Beach restaurants such as Samba, Ola and Michaels.
And if there’s still some interest in additional artwork after the close of Art Basel Miami Beach, Lanzas can also arrange a personalized tour of the Ritz-Carlton’s multi-million dollar art collection from Diana Lowenstein Fine Arts (also exhibiting during Art Basel), on permanent loan to the hotel.
For more information about Greater Miami, check out the city's website.